For decades, dispatch has been the beating heart of every fleet—and one of its most manual choke points. Matching the right driver, truck, and load takes a sharp memory, years of tribal knowledge, and more screen-hopping than anyone admits.
Now, with Dispatch powered by Cortex, that process is getting an upgrade. Cortex brings embedded, explainable AI directly into the PCS TMS—helping dispatchers scale their reach, make faster assignments, and improve both fleet productivity and driver satisfaction.
This isn’t AI bolted on. It’s intelligence built in.
Built for Freight, Not Hype
Unlike generic AI add-ons, Cortex is trained on decades of real dispatch workflows—not internet data. It lives inside the TMS carriers already trust, interpreting live driver availability, hours-of-service, equipment type, and load profitability in real time.
Behind every recommendation, 36+ data points are analyzed across driver, truck, and lane history. Cortex weighs what humans can’t—compliance data, trailer compatibility, fuel efficiency, driver preferences—and delivers a ranked list of best-fit assignments.
Dispatchers can reserve, assign, or automate those decisions with a click. The system learns from every interaction, adapting to fleet-specific rules over time.
From 30 Trucks to 40—Without Adding Headcount
Historically, one dispatcher could comfortably manage 20–30 trucks before operations started to strain. With Dispatch powered by Cortex, that ratio is shifting. Fleets are seeing the potential to scale to 35–40 trucks per dispatcher—because the system is doing the repetitive data hunting and matching for them.
That scalability isn’t theoretical. Early customers like Royal Logistics are already reporting measurable efficiency gains:
“Cortex takes what used to be a long, manual process and makes it simple. Assigning the right driver and truck now happens in seconds.”
— Kaleb Groce, Director of Operations, Royal Logistics
It’s not about replacing dispatchers—it’s about giving them a force multiplier. The dispatcher remains in command; Cortex just removes the noise.
Happier Dispatchers, Happier Drivers
AI doesn’t just streamline assignments—it stabilizes the entire driver experience. When dispatchers can consistently match loads with the right driver, compliance stays tight, hours stay optimized, and drivers stay happier.
Retention follows. Because in this market, happy drivers are the ones who stay.
