Most “AI” in Trucking Isn’t AI. Here’s What Actually Is and What It Means for 2027.
Learn about agentic AI, rising shipper demands, and the one thing every carrier CEO needs to get right to plan for the future.
About This Guide
Everyone’s calling their software “AI.” Most of it is just math.
In this conversation with Transport Topics’ RoadSigns podcast, PCS CEO Mark Hill draws the line between procedural automation and real agentic AI, the kind that reasons through a decision instead of just executing a script.
He talks through why shippers are raising the bar on visibility and communication, why automating a bad process is finally less risky than it used to be, and what separates carriers who’ll thrive in 2027 from the ones playing catch-up.
"What changes in this new world is when you have agentic AI, you have reasoning, you have decision making capability on the part of the technology."
Mark Hill,
CEO of PCS Software
What's Covered
- Real AI vs. procedural automation — and why most trucking tech is still the latter
- Why shipper expectations are becoming table stakes; visibility and communication carriers can’t skip anymore
- Why automating bad processes is less risky now. How agentic AI can find the fix instead of just speeding up the flaw.
- Advice for carrier CEOs heading into 2027
The Best Dispatchers in 2027 Won't Work Harder. They'll Work Sharper.
Roadsigns - Episode 195 Prefer to listen? Hear the full conversation
Host Seth Clevenger sits down with Mark Hill to dig into what agentic AI means for dispatch; load booking, driver assignment, and where human judgment still wins
Ready to See What Real AI Can Do for Your Fleet?
Get inspired by how top carriers are rethinking operations and see how PCS TMS with Cortex AI can help you turn reasoning into results.